by Angela Swolsky-Madonian
Do you have a small or mid-size business? If so then you might be wondering how you can save money when building a website. One of the best options is a website theme. Here are some of the ways your business can save money when using themes:
- Theme SEO
This is an indirect way you can save money on a WordPress theme. This is important because if Google can’t find your website theme, it can become an issue for people looking for companies like yours. You’ll want your website to rank as high as possible in Google search results.
The search giant processes about 3.5 billion queries every day so it’s important for your company to rank as high as possible in its search results and if possible on Page 1. This highlights the importance of picking a theme that provides the best SEO results.
- Regular Updates
Look for website themes that provide regular updates to fix bugs and other issues. This is another way to save money because the more bugs you have to deal with the more ineffective the theme will be. That, in turn, will affect your website in a negative way, which is something you’ll want to avoid since it can affect things like traffic, leads, and conversions.
- Buying Guide
Another option is to invest in a buying guide for WordPress themes. This can provide you some helpful tips on how to avoid spending too much on a theme. You can get some great tips on how to pick the best ideas for your needs and to save money in the process.
You can even find some buying guides that are 100% free. This allows you to save even more money since you won’t be spending money to learn how to save money. If you’re going to buy website themes, it’s important to choose wisely. You can do that with the help of buying the guide, and it’s especially helpful if you’re new to the process. As always, the trial and error method can be very expensive and cause you to waste a ton of money.
- Load Times
It’s important to think about how website themes will affect things like social media marketing (SMM) and other web applications. That includes load times. If the theme takes forever to load it has an indirect effect on the themes “cost.” In order words, slow load times affect user experience and that in turn can affect bounce rates, for example.
Load times are a bigger issue than many online companies realize. The average load time for a website is about 5 seconds. There are different factors like the type of web connectivity and device you’re using.
However, the bottom line is netizens aren’t willing to wait forever for websites and web pages to load. This highlights the importance of picking the right website theme.