How do you know how much to post on social media?

Posted on October 9, 2017 in Blog

by Angela Swolsky-Madonian

Social media marketing is a powerful tool that every business is using. You can market your business quite effectively online if you also used the medium of social media. This is because there are a lot of people spending a lot of time on social media platforms thus, giving you greater exposure to an ever-growing audience.   

 

When it comes to social media marketing (SMM), the frequency and number of posts that you have are important.  If people see that your business’s accounts on social media have new and interesting posts, they would be encouraged to follow you. Conversely, if you post too often, then that could also discourage people from following you. If you would like to know how to plan your social media calendar postings, then you have come to the right place. Here are a few tips to remember when planning out a posting schedule on social media.

 

Regular posts

 

The frequency and number of regular posts that you have should also be optimised for social media marketing. You should try to keep the posts on Facebook to at least 1 to 2 posts per day since too many can lead to people not reading it. While on other social media platforms, such as Twitter and Instagram, you can usually post several more regular posts per day.

 

The time of the day

 

Depending on the time of the day, the optimal posting time also changes. You could try to keep your social media posts limited to particular times of the day when more people are likely to be browsing the web. If you do this, then you can ensure that more people will see your posts. For example, a lot more people log into Facebook during the late afternoon or early evening. So you should seize the opportunity, and post your marketing content on Facebook during that particular time of the day.  Twitter tends to have a larger audience during business hours while Instagram has its largest audience during non-work hours, typically anything other than Monday thru Friday 9 to 5 pm.

 

The type of social media website

 

Remember all of these tips whenever you are trying to plan a social media posting calendar for your business.  It could also prove to be highly beneficial if you hired a local digital marketing agency to design and manage your marketing campaign on social media.  A marketing agency will be able to optimize your posting schedule on social media and, usually, they could also do it for you. This is not only way more convenient for your business, but it also allows you to ensure that fewer mistakes will happen when it comes to posting regularly on your business’s social media accounts.

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