Do I Need a Press Release and a Blog?

Posted on September 16, 2017 in Blog

by Angela Swolsky-Madonian

Do you have a blog? If so then you might be wondering which types of posts you should make in order to get the best results. One of the options is press releases. Including them in your blogs can provide several benefits including the following ones:

 

  1. Cost

One of the main features of press release distribution is the cost is usually quite low. That includes the case of adding them to blogs. The majority of online companies create their own press releases. The main expense is by hiring a distribution service to get the story to media members. However, even in this case, the cost is still much lower than other options so it’s certainly worth adding press releases to your company’s blogs.

 

  1. Reach

A press release can also help to boost your website’s reach. This is likely one of the goals of your website and there are various ways to achieve it. However, a press release is definitely one of the best options to consider in achieving that goal. Make sure to get expert advice about how the most effective ways to add them to your website.

 

  1. Expertise

Press releases are one of the ways you can establish your website as an expert in your niche market. There are various benefits you can enjoy from this situation. One is it helps to build trust among potential customers, which can become leads and sales. This is one of the main benefits. It can also help to make your company the one that media outlets contact when they want to get feedback about a particular news story that’s related to your industry. Press releases are one of the most effective ways you achieve that goal so it’s a great option if you want to improve your company’s online presence.

 

  1. Universality

It might be surprising but all companies can benefit by adding press releases to their blogs. It’s even true when you don’t have the greatest story on your blog. It’s still helpful when you get more publicity for your websites’ stories and that can include the ones on your blogs. It’s the reason your company should consider adding press releases regardless of your particular niche industry. It will help to get the word out about your site.

 

  1. Leads

Another major benefit of a press release is it boosts web traffic. Each new person who visits your site is a potential customer. So regardless of the press release’s subject, it can be effective in finding new leads. That, in turn, can help to widen your customer base and boost your sales.

 

  1. Visibility

If you want to increase your company’s visibility there are several options. One of the most effective ones is adding press releases to your blogs. This can allow you to get the attention of important groups that can boost your website’s visibility. This can inform potential customers about what your site offers and how it can solve their problems. As time passes you can also get more media coverage from various media outlets.

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